IOCC
International Orthodox Christian Charities (IOCC) is a global humanitarian relief agency rooted in the Orthodox Christian faith, providing emergency response, development, and sustainability programs in over 60 countries.
Campaign Objective
International Orthodox Christian Charities (IOCC)
Our Approach
We implemented a dual approach, combining paid search campaigns with targeted grant funded ads to maximize reach and engagement. Each campaign was carefully optimized for keywords, messaging and audience intent to ensure high-quality traffic.
Our Results
679%
increase in click-through rates
6.3x
in clicks compared to benchmarks
59%
jump in CTR
344.2%
increase in overall clicks
Takeaway
By focusing on precise targeting and continuously optimizing campaigns, IOCC saw massive improvements in both engagement and website traffic. These results demonstrate the power of data-driven search strategies in amplifying mission-driven outreach.
(Next Project)
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